The star of the Man Therapy campaign is Dr Brian Ironwood, a fictional doctor who uses humour and honest discussion to guide men through the website and provide them with the instructions and tools so they can take action against depression and anxiety.
In particular, the site aims to reach young men aged 18 to 24, fathers aged 25 to 54, men living and working in urban growth areas, men living and working in regional and remote areas, men who are unemployed and men who are misusing alcohol or drugs. Learn more about anxiety, depression and suicide prevention, or talk through your concerns with our support service. Man Therapy is a website for the 5.5 million Australian men aged 18 to 54. Unfortunately, some communities within Australiaspecifically LGBTIQ, Aboriginal and Torres Strait Islandersare at greater risk of suicide. Beyond Blue is an Australian mental health and wellbeing support organisation. Man Therapy provides men with three key learnings: For the last 20 years, the folks at Beyond Blue have made a huge difference in the lives of Australians who suffer from anxiety, depression and suicidal thoughts. Thanks to their partnership with MOQdigital, Beyond Blue are now able to extend this solution, utilising the tools and components delivered as part of their own technology roadmap and drive the further improvement of their platforms.Beyondblue’s Man Therapy campaign was developed to improve men’s wellbeing and reduce the higher rate of suicide among men in Australia compared to women. To help them achieve this objective, MOQdigital developed and deployed a solution based on the Microsoft Modern Data Warehouse Architecture, which could be easily extended to support any additional ongoing data and analytics requirements. Leveraging the Modern Data Warehouse Architecture, MOQdigital delivered a data model with reports developed in Power BI which align to the requirements of Beyond Blue, transforming their storage and insights capabilities, and building a solid foundation in analytics for them to achieve their organisational goals. To accomplish this, Beyond Blue were seeking to build a new data analytics and insights platform to serve as a foundation for the enterprise as a whole, and to assist in providing Beyond Blue with the ability to have a comprehensive view of their users and how they were using and accessing their programs and services across all platforms. Vet Life Australia (the website of Australian Veterinary Mental Health Awareness and Suicide prevention) reports: 30.6 of veterinarians suffer stress 25.6 of. The launch of their new web site and portal in April 2020 meant there was an urgent need to analyse the service usage to better understand the demand and user behaviour of the newly created support service and web site. This roadmap was aligned with their goal of building a better online platform to better connect with people in the community. No matter how people connect with Beyond Blue, they wanted everyone to have access to relevant resources and services that offer information, advice and support they need.Īs the pandemic exposed the gaps in their capabilities, the team and Beyond Blue realised they needed to accelerate their roadmap to cater to the increased demand of their digital resources. Prior to the industrial and economical disruptions caused by the pandemic, Beyond Blue had planned out their multi-year technology strategy and roadmap for enhancing and expanding their digital resources, including improving their data and analytics capabilities. Beyond Blue provides support and services to people affected by anxiety and depression in Australia for over 20 years. Australia is comparable in size to Western Europe or the mainland of the USA, yet has a population of just over 24 million. This was especially the case for Beyond Blue, Australia’s most well-known and visited mental health organisation.
Last year, COVID-19 disrupted the operations for organisations across the world.
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